News

What is Geo-fencing: Frequently Asked Questions

The TracknStop system includes a number of specialised features for vehicle tracking, monitoring and security. One such feature is geo-fencing. Although geo-fencing has become popular amongst certain companies and businesses, many people are unaware of what it is. In the following post, we’ve decided to explore some of the most frequently asked questions about geo-fencing.

What is geo-fencing?

A geo-fence – at its most basic – is a virtual boundary created around a particular geographical location. By using particular types of software or applications in conjunction with GPS technology, individuals or companies can create virtual barriers or zones around a particular area – which, when either entered or exited, will generate alerts to the person using the software.

What kinds of companies, or individuals, use it?

Geofencing has a wide variety of uses. Over the past decade, it’s been used by the following types of companies and individuals, amongst many others:

– fleet management companies, who want to track any route deviations by their drivers;

– marketing companies, who use geo-fences to send promotional materials via text message when customers have entered certain geographical areas;

– police and law enforcement authorities, who use geo-fences to monitor people under house arrest, or on parole with strict geographical requirements;

– asset management companies, who might use geo-fencing to send alerts if any stock or inventory leaves a designated area;

– child location services, as employed by parents or guardians, may use geo-fences to create alerts if children leave specific geographical areas;

Why is it useful for vehicle owners?

When it comes to vehicle security and monitoring, geo-fences have a wide variety of practical uses. The most obvious use of geo-fencing, needless to say, relates to vehicle security. By setting up specific geo-fences around certain geographical areas – with the use of the TracknStop app, for example – you can receive an alert if your car has left a designated area. In cases of car theft, this will help alert you to the fact that your car has been stolen, allowing you to act accordingly.

In addition to this, there are a variety of other potential uses. For parents of teenagers and children over the driving age, geo-fencing – as enabled with TracknStop – will allow you to receive alerts if your children leave certain designated areas. The value of this is difficult to ignore. Imagine the following scenario, for example. You’ve decided to lend your teenage son the car for the evening. You want to ensure that he doesn’t stray too far from home, and remains within the area you’ve decided is acceptable. You can set up geo-fences to sent instant alerts to you should he go beyond a particular boundary.

Additionally, companies and businesses can use geo-fencing to help monitor employees or company cars. Imagine, for example, you own a restaurant and want to ensure that your delivery drivers stay on route and don’t deviate from a particular geographical area. The same applies – as mentioned above – to fleet management companies. Geo-fencing will allow these companies to monitor any deviations from the decided-upon route. Other companies that could advantage of this feature are taxi companies, for example, courier companies, postal or package delivery companies, and many more.

To find out more about TracknStop’s geo-fencing feature – as well as its other unique features – visit the following page: http://tracknstop.wpengine.com/how-it-works/