3am ‘Eureka’ Moment

The 3am ‘Eureka’ Moment


How I Came Up with the Idea for TracknStop: Stephen Kehoe

For most of my life, I’ve worked in the fields of security and asset management. My background, as you can imagine, has familiarised me with a wide range of tracking and security technologies. Although I’ve always believed that trackers are a wonderfully practical and cost-effective solution for both companies and individuals, I was always struck by their inherent limitations. Not only are traditional trackers easy to remove and deactivate, but they only provide a limited amount of control for the client.

Alongside my growing dissatisfaction with traditional trackers, I was becoming increasingly distressed by the daily news. Every other day, a news story would appear involving stolen cars or high-speed police chases. Innocent drivers and pedestrians were losing their lives – with shocking regularity – and car thefts around the world were continually on the rise.  

I began writing up a fifteen point plan. Within a few short hours, TracknStop was born.

As I sat in my bed one night, having watched another one of these stories on the evening news, I found myself wondering: ‘why can’t more be done to stop these kinds of incidents?’. All of a sudden, as I lay in my bed, it hit me. Maybe more can be done!

Opening up my laptop, I began to research the available technologies. I soon discovered that there were, in fact, no systems out there that could both track and disable a vehicle. Brewing myself a pot of fresh coffee, I planted myself at the kitchen table and began writing up a fifteen point plan. Within a few short hours, TracknStop was born.

Over the next few months, I teamed up with my wonderful business partners and we began developing our initial idea into a fully-fledged product. We brought in the team over at Big Dog Digital to help us design the software and began testing our tracker in real-world situations.

In no time at all, we’d designed a kick-ass product, racked up some impressive awards, and received attention from all around the world.

What does the future hold? It’s impossible to know. But there’s one thing I know for sure: the future looks bright for TracknStop.


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